Future Retail: Reimagining Holi – For Women, on Women’s Day
Sanchari Chakrabarty, Ketan Rambhia, Shesha Shukla
India's leading value fashion brand FBB ran a social activism campaign to change its value definition and increase engagement, conversations and connections.
Campaign details
Brand: Future RetailBrand owner: Future RetailEntrant company: DDB Mudra- IndiaIdea creation: DDB Mudra Group MumbaiMarket: AsiaSector: RetailMedia channels:Point-of-purchase, In-store, Merchandise & free gifts, Word of mouth, Influencers,...
