Future Retail: Reimagining Holi – For Women, on Women’s Day

India's leading value fashion brand FBB ran a social activism campaign to change its value definition and increase engagement, conversations and connections.

Campaign details

Brand: Future RetailBrand owner: Future RetailEntrant company: DDB Mudra- IndiaIdea creation: DDB Mudra Group MumbaiMarket: AsiaSector: RetailMedia channels:Point-of-purchase, In-store, Merchandise & free gifts, Word of mouth, Influencers,...

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