Future proof strategies: User-centred innovation for the cement market

Holcim, a Swiss-based global building materials and aggregates company, implemented a collaborative design strategy to find common patterns in user problems in Argentina and find immediate solutions.

The detection of strategic value-spaces using motivational and design research tools. The process will be illustrated through the "Momentos Holcim" case, linked to the largest multi-national company in the world, a cement manufacturer that decides to

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