Future media trends 2015 - Different scenarios for the future of media and media usage

Bernhard Engel and Natalie Beisch

This paper discusses the approach and overall findings of the the "Future media trends 2015: Different scenarios for the future of media and media usage" study, developed by the Rheingold Institute in Cologne for a range of German TV and media companies.

Germany
Theories & ideas of media planning
Strategy

Future media trends 2015 – Different scenarios for the future of media and media usage

Bernhard Engel and Natalie BeischGerman Television ZDF, Germany

INTRODUCTION AND THEORETICAL BACKGROUND

The 200^thanniversary of Charles Darwin in 2009 reminds us that...

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