Furby (Spain) - Furby is Back

Following the introduction of many electronic games into the competitive Spanish market during 2005, this brief paper discusses the effort to re-launch Furby through a variety of mediums during the months preceding Christmas, and make it the most popular toy of the year.

Furby (Spain) – Furby is Back

Campaign Title Furby is BackBrand FurbyCategory A5 Culture Leisure & TravelMedal SilverAgency Grupo Taumaco

SUMMARY

Following the introduction of many electronic games into the competitive Spanish market during 2005, the aim...