Fundación Summer and Canal 13: #GoodByeCiberBullying

Fundación Katy Summer, a charity dedicated to helping prevent cyberbullying, launched a campaign in Chile that used AI to create a song sung by Katy about cyberbullying after her passing.

Campaign details

Brand: Canal 13 + Fundación Katy SummerAgency: La FamiliaCountry: Chile

Objectives

Cyberbullying has been a normalized behavior among teens, but 49% of them, between 15 and 29 have suffered in Chile and although 44% of the one how suffered...