Fujifilm - Eterna500

This is the story of how a global brand, with historically strong Canadian sales and share, was losing momentum, only to be revitalized by a fresh Canadian approach to its strategy and advertising.
Agency: john st.

Fujifilm – Eterna500

Winner: Business to Business - GoldBest Launch - Gold

EXECUTIVE SUMMARY

Business Results Period (Consecutive Months): April 1, 2005 – March 31, 2006 (Fiscal '05)

Start of Advertising/Communication Effort: May 2005

Base Period...

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