Fujia's "natural power" heals the body and mind

Fujia Beer plans to create a marketing campaign to upgrade brand awareness in the third quarter of 2022, strengthen its unique role as a high-end beer inspired by nature, and consolidate its competitive position as a "beer that can help people relax".
Case Details

Brand: Fujia Hoegaarden

Brand owner: Budweiser Budweiser

Main Agency: McCann China McCann Worldgroup China

Main agent company holding group: IPG

Launched on the market: Mainland China

Industry: Beer

Media channels:outdoor (outdoor billboards, building...

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