FUIB (First Ukrainian International Bank): Bank Deposit Made Of Steel
Svitlana Shynkarenko, Jane Dorsett
Ukrainian banking brand, First Ukrainian International Bank (FUIB), grew its customer base and deposit accounts amid the war with an online campaign that built an association with steel.
Campaign details
Brand: First Ukrainian International Bank (FUIB) Brand owner: Nostra Communications Group Kyiv Entrant company: MullenLowe Adventa Idea creation: MullenLowe Adventa Kyiv Market: Ukraine Sector: Banks Media channels:Online display, Point-of-purchase,...