Fuelling Philips' innovation engine – continuous ideas and feedback from users

Ria Dierikx and Andrew Lynch

Philips has a long-established history of introducing innovative products in the consumer electronics space.

Fuelling Philips' innovation engine – continuous ideas and feedback from users

Ria DierikxConsumer & Marketing Intelligence, Philips Consumer Lifestyle, Netherlands

Andrew LynchCommunispace, United States

INTRODUCTION

Philips has a long-established...

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