Fueling the leadership factory

Discusses the characteristics of good (and bad) leadership, in the context of the work of the Unites States Marine Corps University Foundation, for which the article appeals.

Fueling The Leadership Factory

Robert A. LutzGeneral Motors Corporation

Times are tough.

You seem to hear that a lot these days. But you used to hear it a lot in the old days, too. In fact, no matter how good things got, there was always someone, somewhere, saying how tough they were.

We hear it often now, and, truth be told, there is some validity in the statement. Economically, times are tough. Belts are tightening, budgets are crunching, and discretionary spending just isn't what it used to be.

Politically, times are tough. The United States finds itself in a...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands