This paper provides a warning and guidelines about product/advertising claims in the USA. The authors cite many examples of cases that have infringed the Federal Trade Commission's regulations in 1999/2000, including Mazda - who paid $5.25 million to settle FTC and state charges.
FTC Advertising Cases: Lessons To Learn
Elaine D. Kolish, and Lesley Anne FairFederal Trade Commission
The remarks expressed in this article represent the authors and are not necessarily those of the commission or any individual Commissioner.As our economy...