FTC Advertising Cases: Lessons to Learn

Lesley Anne Fair and Elaine D. Kolish

This paper provides a warning and guidelines about product/advertising claims in the USA. The authors cite many examples of cases that have infringed the Federal Trade Commission's regulations in 1999/2000, including Mazda - who paid $5.25 million to settle FTC and state charges.

FTC Advertising Cases: Lessons To Learn Elaine D. Kolish, and Lesley Anne FairFederal Trade Commission

The remarks expressed in this article represent the authors and are not necessarily those of the commission or any individual Commissioner.As our economy continues to grow at astonishing rates, advertisers sow advertising dollars in the hope of reaping a bumper crop of profits and consumer satisfaction. Growth is great, but truthfulness and accuracy and compliance with the law must not be mowed down in the process. This past fall yielded an unusually bountiful harvest of law enforcement actions...

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