Froot Loops: Froot Loops World: From TV Ads To World-Building

Froot Loops, a cereal band, co-created a game with SuperAwesome and Roblox in the US to reverse the sales velocity decline and return the brand to growth by transforming its mascot, Toucan Sam, into a character kids recognize and talk about.

Selected creative: Froot Loops: Froot Loops World – From TV Ads To World-Building

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Agency:Leo Burnett Chicago...

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