Frontline Flea Treatment

A flea spray is not the sexiest of products to work with. However, Merial and McCann Erickson managed to turn the launch into a real winner, with advertising playing a very significant role.

Advertising Effectiveness Winner:

Frontline Flea Treatment

Agency: McCann Erickson

The Judges said:

A flea spray is not the sexiest of products to work with. However, Merial and McCannErickson managed to turn the launch of this new product into a real winner,...