From 'weak signals' to successful product development

This paper offers a new, innovative approach to ‘weak signal detection’. The goal is to discover coming trends or latent consumer needs.

from 'Weak Signals' to successful product development

Using advanced research technology for consumer driven innovation

Laurent Flores CRM MetrixHoward Moskowitz Moskowitz JacobsAndrea Maier University of Minnesota

Weak Signals Intellectual Underpinnings...