From a Uni-Colour to a Multicolour Market
Do Global Brands Really have a Green Light for the Takeover of Emerging Markets?
Adina Vlad and Mihaela AlexandruSynovate, Romania
FOREWORD
People's needs can be universal, yet cultures make them different
One might say that fundamentally, humans are all alike as they are structured in the same manner . . . They all feel the need to quench hunger or to relieve the cold as well as the need for love or for alleviating fear, sadness or frustration. But is it enough to know this?
One should also take into...