From today’s brands to tomorrow’s icons. Re-energising brands in-line with youth trends

In this paper, the authors share their experience in successfully implementing an on-going consumer interface program with young consumers for identifying trends in their behaviour in the complex market of Saudi Arabia, paving the way for marketers to transform today’s brands into tomorrow’s icons.

From Today's Brands to Tomorrow's Icons

Re-Energising Brands In-Line with Youth Trends

Vidya RayappaTNS Middle East & Africa, Saudi Arabia.

Wiam HasanainFood & Beverages, Unilever Arabia, Saudi Arabia.

“A youth bulge is changing the face of...