Repeated epidemics and lockdown measures across the country have not only resulted in supply shortages, logistics obstructions, and decreased willingness to spend, but also caused other impacts, such as delayed launch of new products and tightened corporate marketing budgets, as well as rising raw material prices since last year. Many SMEs are faced with the challenge of survival, prompting companies from all walks of life to re-examine their overall business strategies.
Future innovation opportunities lie in catering to consumers ' more conservative spending sentiment(which we have observed among high-income earners in Shanghai and other first-tier cities) and...