From the industrial age to the network age

N. Venkat Venkatraman

This article describes four major shifts in the business environment, each created by the online 'network' age.

From the industrial age to the network age

N. Venkat VenkatramanBoston School of Management

We now take it for granted that history really started in 1995. In August 1995 a relatively unknown company called Netscape went public and created a market capitalisation of one billion dollars. That itself was not new but it was the first time that a company got a billion-dollar capitalisation by giving away its product free. Fast-forward to 2007 and consider this number: one trillion dollars. Companies that are capitalised with a trillion dollars are some of the companies that we know well: Microsoft, Google,...

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