From the horse's mouth

Over the last ten years the amount of information that consumers receive each day has increased. Consumers are more sophisticated and acknowledge advertising but remain highly averse to irrelevant messages.

From The Horse's Mouth

Marketing in 2010

Danielle PinningtonandSid SimmonsIncite Marketing Planning

INTRODUCTION

 

Over the last decade, society has changed a lot but marketing only a little. Fifteen years ago the Cold War was still being fought; few...

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