From the editor

Applying neuroscience to advertising sounds too clinical, evoking men in white coats attaching electrodes to brains and reducing the craft of empathetic communication with fellow human beings to a 'functional magnetic resonance image'.

From the editor

Colin Grimshaw


Science and art are rarely a good mix. Applying neuroscience to advertising sounds rather too clinical, redolent of hospitals with men in white coats attaching electrodes to brains, reducing the mystique behind...

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