From the editor

Applying neuroscience to advertising sounds too clinical, evoking men in white coats attaching electrodes to brains and reducing the craft of empathetic communication with fellow human beings to a 'functional magnetic resonance image'.

From the editor

Colin Grimshaw

SCIENCE MEETS ART

Science and art are rarely a good mix. Applying neuroscience to advertising sounds rather too clinical, redolent of hospitals with men in white coats attaching electrodes to brains, reducing the mystique behind...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands