From the editor: Waste not, want not

In his monthly editorial, Colin Grimshaw notes that the consumer trend for buying "sustainable" goods and services is likely to outlast the economic recovery.

From the editor: Waste not, want not

Colin Grimshaw

The global economic crisis has impacted on brands and consumers, and their interrelationships, in many ways. Notably, it has engendered mistrust among consumers – of financial services, and big business generally.

Brand loyalty has been diminished as hard-pressed consumers look for the cheapest deal. Another aspect of the post-recession era has been a more pragmatic, even selfish, attitude towards the issue of environmentalism.

Understandably, consumers see their real salaries, property values and savings eroding and are more concerned with their wallets than saving the planet. Similarly, brand owners are preoccupied with...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands