From the Editor: The sponsorship gap

Editor, Colin Grimshaw, introduces the April edition of Admap that covers the theme of sponsorship, which is set to become a $46 billion industry in 2010.

From the Editor

Colin Grimshaw


Sponsorship is set to become a $46 billion industry in 2010, a 3.6% increase over last year, growing at nearly double the rate of the global advertising market as a whole, which is forecasted to gain by...

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