From the editor: Rising in the East

Forecast growth in the developing world - the BRICS and the 'next 11' - is far outstripping the West.

From the editor: Rising in the East

Colin Grimshaw Warc

There is a bar chart in this month's Adstats on the latest Ware Global Advertising Forecast for 2012 that paints a stark contrast between the fortunes of the four BRIC nations and those of the ‘old’ developed economies of the US, UK, Japan and Germany.

The bars representing growth in the BRICs in 2012 tower like soaring skyscrapers over the low-rise blocks of colour that symbolise the marginal growth expected in the mature markets – Russia's 19% growth versus 1.5% for Japan is an edifying example – and that...

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