From the Editor: Open up to the crowd

In his Admap editorial, Colin Grimshaw introduces May's theme of collaborative marketing with reference to James Surowiecki's book, The Wisdom of Crowds.

From the Editor

Colin Grimshaw


In his 2004 book The Wisdom of Crowds, James Surowiecki, a New Yorkerbusiness columnist, explored a deceptively simple idea: that large groups of people form better, more accurate assessments of a given situation...

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