From the Editor: Irrational humanity

Colin Grimshaw

In his editorial, Colin Grimshaw introduces the theme of the March Admap, Behavioural Economics, with the example that the second-cheapest bottle of wine in the restaurant is frequently the least-value for money.

From the Editor

Colin Grimshaw

IRRATIONAL HUMANITY

I confess that the example of behavioural economics in action (the subject of this month's AdmapFocus), which immediately resonated with me, perfectly illustrating illogical human behaviour, is the one about...

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