From the editor: Game on for brands
The stereotype of a gamer – a spotty, introverted, geeky young male, closeted away in his bedroom playing Grand Theft Auto – is no longer valid. Today's gamer is just as likely to be a housewife karaoke-ing along to Singstar, or a silver surfer tending to his virtual crops and cattle on Farmville.
In America, 68% of households play video games, gamers spend an average of eight hours a week playing online games and 40% are female. In China, online gaming is a $4bn industry with...