From the editor: Developing loyalty

In this article, editor of Admap, Colin Grimshaw, introduces the topic for September - Brand Loyalty - looking at examples from Apple to Porsche, and what drives loyalty in China and India.

From the editor: Developing loyalty

Colin Grimshaw

The global economy is again looking shaky. The Federal Reserve has warned of a slowing US recovery from recession, while in Britain, Chancellor George Osborne has deemed it a “choppy” recovery....

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