From the editor - banking backlash

Colin Grimshaw

Colin Grimshaw introduces the Focus theme of the October 2009 issue of Admap: post-credit-crunch financial services marketing and how bank brands can rebuild their value.

Banking backlash

Colin Grimshaw

September has become notorious for traumatic global events. I am writing this over a weekend in the ides of the month that marks the anniversaries of 9/11, the collapse of Northern Rock in the UK that presaged a global financial meltdown and, exactly 12 months later, the spectacular demise of Lehman Brothers that confirmed it.

The fallout from the credit crunch has so far cost taxpayers around the world $11 trillion in efforts to shore up the devastated global financial industry. The bill for every American is $10,000, but that's small beer in the UK,...

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