From the editor - banking backlash

Colin Grimshaw introduces the Focus theme of the October 2009 issue of Admap: post-credit-crunch financial services marketing and how bank brands can rebuild their value.

Banking backlash

Colin Grimshaw

September has become notoriousfor traumatic global events. I am writing this over a weekend in the ides of the month that marks the anniversaries of 9/11, the collapse of Northern Rock in the UK that presaged a global financial...

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