From Taxman to America's Financial Partner

David Byers

This article discusses how H&R Block, a company most famous for assisting Americans prepare their personal income tax returns, has marketed and developed its business in investment and tax advice.

From Taxman to America’s Financial Partner

Promotional partnerships enhance evolving H&R Block brand, extending relevance and value beyond tax time

David Byers H&R Block

In this world, nothing is certain but death and taxes.Benjamin Franklin (1706–1790)

Each tax season millions of taxpayers come through the doors of H&R Block offices worldwide for help with a task many of them dread – personal income tax preparation. Last year we helped 19.2 million taxpayers – more than anyone else in the world – prepare and file their taxes. As the world’s fourth largest retail network, Block’s name is not...

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