From spinning a yarn to weaving a rich tapestry - Inspirations from Bollywood and cricket
Crystal Nathan & Tamal Roy
This presentation demonstrates the need for qualitative research to evolve in terms of deliverables. Inspiration was drawn from two different yet rapidly evolving areas – cinema and cricket.
From spinning a yarn to weaving a rich tapestry – Inspirations from Bollywood and cricket
Crystal NathanNielsen, Australia
Tamal RoyBAT, Australia
CHANGE IS CONSTANT
As consumers, we are exposed to 3,000 different commercial messages per day and bombarded...