From spinning a yarn to weaving a rich tapestry - Inspirations from Bollywood and cricket

This presentation demonstrates the need for qualitative research to evolve in terms of deliverables. Inspiration was drawn from two different yet rapidly evolving areas – cinema and cricket.

From spinning a yarn to weaving a rich tapestry – Inspirations from Bollywood and cricket

Crystal NathanNielsen, Australia

Tamal RoyBAT, Australia


As consumers, we are exposed to 3,000 different commercial messages per day and bombarded by information all the time. We are constantly struggling to pack more hours in a day and accomplish even more in an hour. As Homo sapiens, we are also forever trying to maintain/achieve a sense of balance between our work life, family life and social life and in the midst of all this, carve out some personal time for ourselves....

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands