From spinning a yarn to weaving a rich tapestry - Inspirations from Bollywood and cricket

Crystal Nathan & Tamal Roy

This presentation demonstrates the need for qualitative research to evolve in terms of deliverables. Inspiration was drawn from two different yet rapidly evolving areas – cinema and cricket.

From spinning a yarn to weaving a rich tapestry – Inspirations from Bollywood and cricket

Crystal NathanNielsen, Australia

Tamal RoyBAT, Australia

CHANGE IS CONSTANT

As consumers, we are exposed to 3,000 different commercial messages per day and bombarded by information all the time. We are constantly struggling to pack more hours in a day and accomplish even more in an hour. As Homo sapiens, we are also forever trying to maintain/achieve a sense of balance between our work life, family life and social life and in the midst of all this, carve out some personal time for ourselves....

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