From set top meters to set top boxes - audience measurement for the digital world
George Shababb and Anthony Taylor
The migration from analogue to digital television is compromising traditional, sample centric audience measurement techniques – diaries and Peoplemeters.
From set top meters to set top boxes – audience measurement for the digital world
George ShababbTNS Television and Radio Audience Research, United States
Anthony TaylorTNS, United Kingdom
THE RESEARCH ISSUE
The advent of the digital set top box (STB)...
