From Promoting Luxury Cars To American Cheese

The author from major U.S. publisher, Hachette Filipacchi Magazines, describes how events sponsorship - for sports, charity and promotional events - has benefited advertisers and the publications.

From Promoting Luxury Cars To American Cheese

Covering the gamut in event marketing

Ray Dreyfus Hachette Filipacchi Magazines

Sitting behind the wheel of a brand-new Luxury sedan. Awaiting the starting horn to a 5K racewalk. Savoring a chock-full-of-chips...