From primetime to 'my time'

Andrew Green discusses the implications of media fragmentation in the US. He points out that the number of television channels, radio stations and magazines have grown out of proportion to the time available to consume media.

From Primetime To 'My Time'

Andrew GreenOMD

Time is finite. There are but 24 hours in a day and all of us need to devote at least a few hours to sleep. Media consumption must share the largely fixed amount of time that remains with other activities...