From Prime Time To My Time Measuring Out of Home audiences
- Measuring print audiences
- Measuring Out of Home audiences
- Measuring radio audiences
- Measuring television audiences
- Measuring internet audiences
- Measuring mobile media
- Integrating media audience measurement
Officially, around $31.4 billion was spent by advertisers in the Out of Home medium in 2008.1 This is almost certainly an under-estimate.
Out of Home media – or Outdoor as it is sometimes known in the UK – is all around us, embracing much of the advertising we come across when we are travelling to work,...