From Prime Time to My Time - Measuring internet audiences

In this chapter of From Prime Time To My Time, Andrew Green discusses the growing role of the internet in people's lives, the threat it poses to existing media and the challenge of measuring audiences on online platforms.

From Prime Time To My Time Measuring internet audiences

Andrew Green


  1. Introduction
  2. Measuring print audiences
  3. Measuring Out of Home audiences
  4. Measuring radio audiences
  5. Measuring television audiences
  6. Measuring internet audiences
  7. Measuring mobile media
  8. Integrating...
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