From Pictures to Pixels: Kodak Creates New "Moments"

From the ANA's Masters of Marketing conference, Geoffrey Precourt, Warc's U.S. Editor, reports on the presentation from Jeffrey W Hayzlett, Chief Marketing Officer and VP at Kodak.

From Pictures to Pixels: Kodak Creates New "Moments"

Geoffrey Precourt

Once upon a previous generation of marketing executives, the annual meeting of the Association of National Advertisers (ANA) - an exclusive enclave of senior marketers held, by tradition,...

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