From people to profit - how loyal employees and customers improve the bottom line

This paper examines the links between employee loyalty, customer loyalty and profitability. From a conceptual point of view, this employee-customer-profit chain is well founded and generally accepted.
  

From people to profit: how loyal employees and customers improve the bottom line

Lars Grønholdt & Anne MartensenDepartment of Marketing, Copenhagen Business School

INTRODUCTION

To be successful, a company must continually satisfy its...