From people to profit: how loyal employees and customers improve the bottom line
Lars Grønholdt & Anne MartensenDepartment of Marketing, Copenhagen Business School
INTRODUCTION
To be successful, a company must continually satisfy its...
From people to profit - how loyal employees and customers improve the bottom line
This paper examines the links between employee loyalty, customer loyalty and profitability. From a conceptual point of view, this employee-customer-profit chain is well founded and generally accepted.
