From on-line games to Olympic Games - enabling a fan culture to activate the 'expression'

Building on content engagement analytics, this paper assesses a study conducted with NBC Sports during the 2006 Olympic Winter Games in Torino to develop an on-line gaming contest to engage viewers, and offer a unique 'Olympics for the rest of us' experience.

From on-line games to Olympic Games – enabling a fan culture to activate the 'expression'

Stacey Lynn Koerner The Consumer Experience Practice, Interpublic Media, United States

Alex Chisholm MIT Education Arcade, United States

INTRODUCTION

At the ARF/ESOMAR...