The need for brands to take a targeted approach to multicultural marketing if they want to genuinely connect with different groups of consumers is the key argument of this address by Engelina Jaspers of Hewlett-Packard to the ANA 2009 Multicultural Marketing & Diversity Conference, reported here by Warc's U.S.
From National to Local: Hewlett-Packard's multi-cultural marketing strategy
Geoffrey Precourt
Geoffrey Precourt reports from the Association of National Advertisers 2009 Multicultural Marketing & Diversity Conference. Read more of his latest stories...
