From National to Local: Hewlett-Packard's targeted multi-cultural marketing strategy

The need for brands to take a targeted approach to multicultural marketing if they want to genuinely connect with different groups of consumers is the key argument of this address by Engelina Jaspers of Hewlett-Packard to the ANA 2009 Multicultural Marketing & Diversity Conference, reported here by Warc's U.S.

From National to Local: Hewlett-Packard's multi-cultural marketing strategy

Geoffrey Precourt

Geoffrey Precourt reports from the Association of National Advertisers 2009 Multicultural Marketing & Diversity Conference.  Read more of his latest stories...

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