From media research to people research? UK audience measurement in 2010

At the Media Research Group's 2009 annual conference, a series of 'industry update' sessions from various UK audience research bodies outlined their respective priorities, challenges and innovations for 2010.

From media research to people research? UK audience measurement in 2010

James AitchisonWarc

Of the dozen or so talking-head video vignettes from senior industry figures to pepper the Media Research Group'srecent annual conference, the most resonant came...

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