From holistic marketing to holistic customers

Roger Donbavand and Maryan Broadbent

This paper shows how two quite disparate banks in culture and outlook -Natwest Bank and the Royal Bank of Scotland - came together and evolved a comprehensive CRM strategy.

From Holistic Marketing To Holistic Customers

Getting CRM right

Maryan BroadbentRoyal Bank of Scotland andRoger DonbavandBusiness Development Research Consultants

Retail Banking in the New Millennium: A Challenge and an Opportunity

In retail banking...

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