From fragrance to experience
Tiziana Traldi and Sabrina DonzelliFuture Concept Lab, Italy
INTRODUCTION
We are witnessing a time in which the body and its “feelings” are the protagonists of the consumption experience and, as a consequence, its “sensorial” relationship with the world represents the new goal of advanced products and services.
A phenomenological perception of our consumption experience is now at the centre of the “new luxury” world, identified in the pleasure of the sensorial body pampered through daily and long lasting wellbeing rituals.
The “resurgence” of smell as the most archaic...