From fragrance to experience

Advanced consumers tend to reject objects that are made of, or associated with, the feeling of 'artificial' and 'chemical'.

From fragrance to experience

Tiziana Traldi and Sabrina DonzelliFuture Concept Lab, Italy

INTRODUCTION

We are witnessing a time in which the body and its “feelings” are the protagonists of the consumption experience and, as a consequence, its “sensorial”...

Not a subscriber?

Schedule your live demo with our team today