From Europe to the Americas. Our Experience Applying the MRC Minimum Standards and the GGTAM Guidelines as Audit Benchmarks
Nick Terlizzi, Randy Pyle and George Ivie
This paper explains the importance of using objective, measurable audit standards when conducting an audit of media research and Ernst & Young's experiences in selecting, modifying and applying audit standards in several countries.
From Europe to the Americas
Our Experience Applying the MRC Minimum Standards and the
GGTAM Guidelines as Audit Benchmarks
George Ivie
Media Rating Council
Randy Pyle
Ernst & Young LLP
and
Nick Terlizzi
Ernst & Young LLP
INTRODUCTION
At the 1998 symposium...
