From dream to purchase - shopping and purchase behaviour in consumer digital products

Yvonne van Veen

The advancement of the digital experience has opened up new and exciting worlds for consumers in ways that were only imagined ten years ago.

From dream to purchase: Shopping and purchase behaviour in consumer digital products

Yvonne van VeenPhilips Consumer Lifestyle, Netherlands

INTRODUCTION

The advancement of the digital experience has opened up new and exciting worlds for consumers in ways...

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