From CS to CRM. The use of wireless technologies to integrate market research into day-to-day business in Japan

Vanessa Oshima and Mark Ferris

Although market research firms strive to be more integral to their client’s business process, several fundamental characteristics inherent to the way market research is conducted today represent barriers to this integration.

From CS to CRM

The use of wireless technologies to integrate market research into day-to-day business in Japan

Mark FerrisJapan Market Intelligence, Japan

Vanessa OshimaJapan Market Intelligence, Japan

“Marketing is too important to be left to the marketing...

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