From bullock carts to techno toys: the telecom explosion at the base of the pyramid

Anjali Puri and Ruchika Gupta

One of the features that have marked the boom in Asian markets over the last few years is the exponential growth of technology - particularly the mobile telecommunications market.

From bullock carts to techno toys: the telecom explosion at the base of the pyramid

Anjali PuriThe Nielsen Company, Asia Pacific

Ruchika GuptaNokia, India

THE TECHNOPHILIC ASIAN

One of the features that have marked the boom in Asian markets over the last...

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