From bricks to clicks and back to bricks?

Ben Steer

Ben Steer, director at GfK Financial, takes an informed look at the rapidly maturing online financial savings market.

From bricks to clicks and back to bricks?

Ben Steer

The internet changed the face of financial services for ever. Swathes of 'new breed' savings providers – operating online, often with some kind of telephone service, but without a physical 'branch' – came into the market with competitive products and stole an early march. Today, as opening new savings accounts continues to grow in popularity and the market matures, it is the established brand names, with all the perceived benefits and comforts of a multi-channel approach, that are now the main beneficiaries of this growth.

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