From Battle to Bottle: Clear's esports breakthrough

Clear, a shampoo brand, launched a campaign in China to increase brand awareness amongst young men, and drive penetration amongst young male consumers and e-commerce sales growth.

Campaign details

Brand: Clear (shampoo)Brand owner: UnileverEntrant company: Mindshare - China (mainland)Idea creation: Mindshare ShanghaiMarket: Greater ChinaSector: Toiletries & cosmeticsMedia channels:Livestreaming, Merchandise & free gifts, Gaming...

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