Campaign details
Brand: Clear (shampoo)Brand owner: UnileverEntrant company: Mindshare - China (mainland)Idea creation: Mindshare ShanghaiMarket: Greater ChinaSector: Toiletries & cosmeticsMedia channels: Livestreaming, Merchandise & free gifts, Gaming & in-game advertising, Word of mouth, Influencers, KOLs, Sponsorship - media, Sponsorship - sportsBudget: 1 - 3 million
Executive summary
Clear has long used sport sponsorship to connect with its male target audience. The brand’s link to sport has been reinforced by years of presence around China’s key sporting properties. However, the male personal care category has become...