From Battle to Bottle: Clear's esports breakthrough
John Dawson, Annie Chen, Nicholas Short
Clear, a shampoo brand, launched a campaign in China to increase brand awareness amongst young men, and drive penetration amongst young male consumers and e-commerce sales growth.
Campaign details
Brand: Clear (shampoo)Brand owner: UnileverEntrant company: Mindshare - China (mainland)Idea creation: Mindshare ShanghaiMarket: Greater ChinaSector: Toiletries & cosmeticsMedia channels:Livestreaming, Merchandise & free gifts, Gaming...
