From a Mouse Click to a Heart Beat
Ian Wright,OTX Europe
Sarah Everitt,Google
AN OBSESSION WITH CLICKING
Online advertising has well and truly arrived. Figures from the IAB showed that in the first half of 2008, total spend on online was £1.7billion and close to £1 in every £5 spent on advertising went online.
The fact that online features strongly in most media plans is no surprise. At a recent IAB conference Justin Billingsley, marketing director for Orange, even went as far as to suggest that in the future all of their spend would be online. The future...