Frito-Lay: Rescuing the pride of Guatemalans one tortrix at a time

Frito-Lay, a fast-moving consumer goods brand, launched a campaign in Guatemala to increase penetration by 10%, maintain respect, change people's behaviour, and increase brand love.

Campaign details

Brand: Frito-Lay Brand owner: PepsiCo Entrant company: PepsiCoIdea creation: BBDO Guatemala Market: Guatemala Sector: Savoury snacks, potato chips Media channels:Websites & microsites, Radio & audio, Outdoor, Out-of-home, Sales promotion,...

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